Blume

Design + Packaging

Blume is a skincare line for gen-z. I have collaborated with the team over the years to implement a full rebrand, launch in major retailers across North America, art direct photoshoots, and design for omnichannel marketing campaigns. Blume is available for purchase online and in big retailers including Sephora and Ulta Beauty.

Ritmo

Brand Identity

Ritmo is a trendy neighborhood pizza spot with live music. The branding reflects the fun and elevated atmosphere of the restaurant, while incorporating some traditional elements such as the red checkerboard graphic as an ode to old school pizza places.

Deep Ecology

Brand Identity + Website

Deep Ecology is a non-profit biannual magazine and digital platform exploring climate and culture. The clean, imagery forward design gives space to the natural beauty of the earth to speak for itself, while smaller components such as accent fonts and colors keep the brand modern and approchable.

Grog Natural Wines

Brand Identity + Packaging

Grog Natural Wines is an online winery with direct-to-door delivery. In an effort to make the brand welcoming and diverge from the pretentiousness often associated with natural wine, the design utilizes friendly colors and playful text placement. The clean sans serif font balances this to maintain a level of brand trust and expertise.

Jules

Brand Identity

Jules is a small-batch jewlery brand selling unique handcrafted pieces. To reflect the playful yet elevated pieces, the bubbly logo is paried with a thin and sharp serif. The organic shapes of the jewlery is highlighted by cutting out the images and placing them directly onto the design, showcasing the pieces front and center.

Shireen Roy